Books & Guides

Roadmap to Revenue:
How to sell the way your customers want to buy

People work so they can spend. Customers are already looking for what you sell.

Is it easy to find you? When they come to your site, are their questions answered to their satisfaction? Is it easy to understand what you're selling and how it can help them? Is it easy to make a buying decision? Is it easy to make the purchase? Only a handful of companies are doing it right, and you've definitely heard of them. I always find that at several points in the customer's process, every company is doing something that sends buyers elsewhere.

Roadmap to Revenue will show you - precisely - how to start selling more by matching your selling efforts to each step of your customer's buying process, with exactly what they are looking for. You will make it easier for them to buy.

This not a typical one-idea marketing book with lots of examples. It is a textbook for managers that reveals every step of a tested and proven method for increasing your revenue, no matter what you sell or who you sell it to.

I will be launching Roadmap to Revenue: How to sell the way your customers want to buy in 2010. Sign up here to receive an email when the book is launched. 

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Want to increase your website sales?

What is the first thing customers do when it's time to buy something? Which companies make more sales on their websites -- and why?

This white paper, "Using your customers' desired actions to increase your website sales," (PDF download link) co-authored by Gerry McGovern and Kristin Zhivago, describes how companies are making the shift from seller-centric to buyer-centric, and why that shift increases sales on your website and increases your revenue.