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I can help you increase your revenue.

If you know what potential customers want from you, and how they want to buy it from you, you can increase your sales.

You can make it easy for your customers to move effortlessly from interest to purchase, online or off.

They'll be happy to give you their money, and refer their friends.

Hi. My name is Kristin Zhivago. I've been helping CEOs and entrepreneurs market and sell more effectively for more than 35 years. I started out in high-tech in 1969, and branched out into other industries in 1994—while continuing to work with tech companies.

Because of my tech knowledge, I help my clients evaluate, build, deploy, and maintain marketing and sales automation systems.

But my main role is "revenue engineer." I am an expert on the customer's buying process. I teach CEOs and entrepreneurs how to reverse-engineer a successful sale, and then manufacture successful sales in quantity.

Here's how I will help you attract more buyers and close more sales:

  • Interview your customers and prospects to find out what their needs are, and the promises they want a company like yours to keep. Then I will help you make and keep those promises with your products, people, and processes
  • Design and improve revenue-growing systems and campaigns. Working together, we can improve whatever needs to be improved: marketing campaigns, both online and off; marketing processes and systems; selling processes and training; your website; email marketing; blogs; search engine marketing and optimization; departmental and managerial staffing; and customer service.
  • Recruit, screen, recommend, train, and manage the right people for in-house marketing, sales, technical, and management positions, and find the best vendors for outsourced services and systems
  • Identify market opportunities that are appropriate for your business—both within your current customer base and product line, and in new areas
  • Create viable go-to-market strategies and plans that will actually work, given the needs of your target market and your ability to meet those needs

I can work with you on a hourly, project, or retainer basis— whatever works best for you.

My methods are practical, logical, and hype-free.

If you are interested in learning more about how I can help you, feel free to:

  • Subscribe to my blog for company leaders, the Revenue Journal
  • Read my book, Rivers of Revenue, which will change forever how you perceive marketing, your brand, and the true source of business growth

Or, just give me a call at 401-423-2400 for a confidential and results-oriented discussion of your situation. The first discussion is always free. You can also send an email to kristin at zhivago dot com. Thanks!

  • "A visionary marketer with a no-nonsense, hands-on approach that focuses on results. She is also a joy to work with."

    —Mitch Speers, VP Marketing, FurnitureFind.com

  • "Kristin quickly sizes up an organization's capabilities and strengths, and uses her remarkable political savvy and sales skills to get things moving. A total professional."

    —Thomas Baker, Owner, Open Field Partners

    and original founder of The Wall Street Journal Online

  • "If you can get a spot on Kristin's dance card, grab it."

    —Bruce Hadley, Founder, SoftwareCEO

    and original founder of The Wall Street Journal Online

  • "I'm constantly awed by her insights. No one is better at understanding how customers think."

    —Jeffrey Tarter, Editor, Softletter