Books & Guides
Roadmap to Revenue:
How to Sell the Way Your Customers Want to Buy
Buyers have changed the way they buy; sellers are struggling to catch up. You can get your company right in sync with your buyers, and start selling the way they want to buy, within a few weeks, thanks to this very practical book by revenue coach Kristin Zhivago.
Kristin has been interviewing customers for her clients for years - after they buy. Turns out your own customers can tell you exactly what you should be doing to attract and convince new buyers, if you ask them at the right time and in the right way. Kristin's worked out exactly how to do this, thanks to thousands of customer interviews for hundreds of companies. She spells it all out in this ground-breaking book.
No theories, no "everybody's doing it, so you must do it too." Just a simple, costs-almost-nothing method that will tell you exactly what will work with your customers.
If you think of the buying/selling experience from your own perspective as a buyer, you know that sellers make it difficult for you to buy. They don't answer your questions. They aren't available when you need them, or they don't respond when you contact them.
"You, too, are frustrating your buyers," Zhivago claims. "I know this, because when I am first hired, my client tells me their side of the story - including what they think is important to the customer. Then I interview customers, and their story is always different. There is a gap. That gap exists for you, also, and it is costing you sales."
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will show you - precisely - how to close this gap. It will teach you how to contact the people who have already bought from you, ask the right questions, then use what they tell you to develop and implement a new, customer-wowing strategy.
You will literally be reverse-engineering your successful sales so you can start manufacturing new sales in quantity. This is the paradigm-shifting concept and method described in this book. Roadmap to Revenue will guide you through every step of the process.
No matter what you sell, or who you are selling to, this book will give you new confidence about what you should (and should not) be doing. You will make it easier for customers to find you, understand what you are selling, and buy from you.
- Kristin Zhivago
Book site: RoadmapToRevenue.com (you can buy direct there, if you wish, or Amazon)
Additional resources: RoadaptoRevenue.com/Resources