Revenue-Increasing Workshops

Learn how to sell the way your customers want to buy.

Kristin Zhivago leads breakthrough workshops on successful marketing and selling.

Kristin teaches company owners and managers how to stop "selling" and start making it easy for their customers to buy. (Kristin's next book is entitled, Roadmap to Revenue: How to sell the way your customers want to buy).

How Kristin's marketing/selling workshops work

First Kristin will set the stage with the basic "sell the way they want to buy" concepts:

• Understanding the customer's buying process
• How to support the customer's buying process
• The tools you should use
• When/how you should use those tools for maximum revenue growth

Then, the workshop shifts to an interactive discussion, where Kristin and the attendees apply these principles to their specific industry and situation. Kristin can provide solutions to the toughest marketing and selling challenges. Kristin is one of the few marketing and selling gurus who can speak - from first-hand, current personal experience - on all aspects of marketing and selling. She can explain what is working now and what isn't.

She can answer questions and recommend solutions for:

• Online marketing methods, including websites, email, search engines, pay-per-click
• Offline marketing methods, including PR, advertising, direct mail, events
• Research methods
• Measurement and tracking methods
• Recruiting and management of marketing and sales personnel

Every workshop Kristin leads is a custom workshop. Prior to the workshop, Kristin interviews workshop attendees and their customers. She will identify and analyze why and how customers buy. She will understand the particular challenges faced by attendees. She will apply her vast experience to these situations and be able to provide specific recommendations.

At the end of the workshop, every workshop attendee will have a whole new perspective on successful marketing and selling, and a list of next steps leading to an increase in revenues.

What people say about Kristin's workshops

"We retained Kristin to conduct her workshop during our company's annual meeting. It was a timely workshop for people in the midst of a changing environment. Her down-to-earth delivery and direct approach to marketing made it less intimidating for our members—independent telecom companies—to understand how they can change with the shifting revenue stream to better serve customers and remain relevant."

— Pamela White, Associated Network Partners

"Kristin Zhivago is one of only a handful of speakers I have seen who successfully combine warmth, humor, and delivery with insight and wisdom that can be of immediate use to the audience.

"As a public speaker by trade, I am hypercritical of others who make the podium their livelihood. When I produced my own conference, I knew that I wanted Kristin addressing my audience. She was perceptive, astute, engaging and has a grounded, practical, down-to-earth quality that makes her instantly accessible.

"She is a marketing powerhouse and is crowded by the audience after each presentation."

— Jim Sterne, President, Target Marketing

Workshops can include:

• Formal presentation, complete with handouts
• Interactive sessions, in small groups or with the entire group, for Q&A, group problem-solving, and a session where we build a "buying process map" for the typical sale. This is a very powerful and satisfying portion of each workshop.
• Pre-workshop research: Kristin personally interviews (by phone) workshop attendees and their customers, and presents her findings to the group
• Signed copies of the book, Rivers of Revenue, sent to all attendees (or distributed at the workshop), purchased in quantity at a discount or offered for individual purchase to workshop attendees
• Website reviews of attendee sites (Kristin is an expert on marketing technologies and user interfaces; her experience includes the design of a comprehensive Web-based portal and content management infrastructure for IBM's 300 software products, for use by their resellers). She has served as a judge for website contests and for associations. She has been building and improving websites since 1994.
• Reviews of other marketing and selling materials, submitted by the attendees prior to the workshop.

Attendees come to these workshop with deep, perplexing concerns and walk out with answers—and a concrete set of "next steps" that will remove previously frustrating barriers to higher revenues.

For more information about Kristin's workshops, sent an email to Kristin, or call 401-423-2400.